There once was an elderly man who sold flowers in a small town and did quite well for himself.
Across the street, some monks opened a flower shop as well and gave all their profits to charity and underpriced the man.
The man had to do something or lose his business so at first he begged.
But nothing he tried got them to leave.
He then hired a man named Hugh who promised to solve his problem.
The next morning the monks were packing up and moving away.
The moral of the story is: Hugh, and only Hugh, can prevent florist friars.